It’s owned.
It’s owned.
Contact:
© 2025 by The coffee Pledge TM
Own the name. Make it matter.
This isn’t merch. It’s your name on a premium coffee line —crafted for your audience, rooted in your values, and aligned with 15 UN Climate Goals. We handle everything, from farm to cup. You own the brand. You set the tone. This isn’t a drop. It’s a legacy.
The only brand platform where athletes and creators don’t rent their name — they build it.
Build Your Brand
Yearly Drops
Launch a signature blend a couple times a year to keep it exclusive and exciting.
Merch & Charity Collabs
Make coffee your merch or use it to raise funds for a cause close to your heart.
Full Brand Build
From idea to impact—we design, produce, and scale your signature coffee brand
We Build It.
It’s your own ecosystem — built for reach, recognition, and real impact.
With The Coffee Pledge™, we handle everything:
your brand, your tech platform, and global distribution.
You Own It.
Your coffee appears where it matters:
on shelves, at events, in retail, on social, and in your own E- commerce.
Delivered fresh straight to your audience — anywhere in the world.
You focus on your name and your story —
we take care of the rest.
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David & Hanne
Lassgård
What began as a personal journey to find David’s roots in Colombia led us to a five-generation coffee farm—and the best coffee we’d ever tasted. That moment sparked Lassgård.
We built the brand from the ground up, living where the coffee grows and testing every step ourselves. From roasting to branding to international sales and distribution—we’ve done it all, end to end.
The Coffee Pledge was born from that work—a platform empowering top creators, athletes, and brands to launch purpose-driven coffee labels with real impact.
From farm to cup, we’re not just storytellers.
We’re the producers.
And this is coffee with a purpose.
What began as a personal journey to find David’s roots in Colombia led us to a five-generation coffee farm—and the best coffee we’d ever tasted. That moment sparked Lassgård.
We built the brand from the ground up, living where the coffee grows and testing every step ourselves. From roasting to branding to international sales and distribution—we’ve done it all, end to end.
The Coffee Pledge was born from that work—a platform empowering top creators, athletes, and brands to launch purpose-driven coffee labels with real impact.
From farm to cup, we’re not just storytellers.
We’re the producers.
And this is coffee with a purpose.
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Founder & CEO
Founder & COO
Board Advisor – Legal & International Strategy
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